1. To promote the economic development of a destination.
2. To create jobs and increase incomes in the tourism sector.
3. To generate foreign exchange earnings.
4. To develop and maintain infrastructure and services.
5. To improve the quality of life of local people.
6. To preserve cultural heritage and local traditions.
7. To foster international understanding and goodwill.
8. To protect and conserve the environment.
9. To provide recreational and leisure activities.
10. To attract investment in tourism-related industries.