The Commission has several programs designed to promote and enhance the tourist culture in the United States. Some of the most prominent programs include:
1. Brand USA: Brand USA is a public-private partnership that markets the United States to international travelers. It works to increase international visitation and promote the country’s diverse attractions.
2. Explore America: This program encourages domestic travelers to explore their own country and travel to lesser-known destinations.
3. Travel Promotion Act: The Travel Promotion Act of 2009 established the Corporation for Travel Promotion, now known as Brand USA, and authorized the collection of fees from international visitors to promote and market the United States as a premier travel destination.
4. Global Entry Program: This program is designed to expedite the customs process for international travelers arriving in the United States.
5. Visa Waiver Program: This program allows nationals of certain countries to enter the U.S. for up to 90 days without a visa.
6. International Tourism Marketing Program: This program promotes international travel to the United States through partnerships with travel industry organizations and international marketing campaigns.