Yes, citizen can stand as an effective element in marketing and tourism production. Citizen-generated content, such as reviews, photos, and videos, can be used to create marketing campaigns and provide potential tourists with an authentic view of a destination. Citizen engagement can also be used to create meaningful, memorable experiences for tourists, building loyalty and encouraging repeat visits. Additionally, citizens can be a valuable source of information to help market and promote a destination, as well as provide feedback on the destination's offerings.