The concept of tourism on which tourism in the Kingdom focuses is one of hospitality and cultural exchange. The Kingdom strives to provide visitors with a warm and welcoming experience, allowing them to explore the culture and traditions of the region. The country also encourages visitors to explore its natural beauty, from its beaches and deserts to its mountains and forests. Additionally, the Kingdom offers a range of activities and attractions designed to appeal to a variety of visitors, from shopping and sightseeing to adventure activities.