The European Commission has invested in a range of innovative technologies to support the growth of domestic tourism, including:
- Online booking platforms that provide real-time availability of accommodation and travel services
- Mobile applications and solutions to facilitate online bookings, promote tourist attractions and services, and provide information on destinations
- Use of augmented reality and virtual reality to enhance the customer experience
- Development of open data platforms that make tourism data available for use by the industry, including for the development of personalised travel solutions
- The use of big data to gain insight into customer preferences and behaviour, and to support targeted marketing campaigns
- The use of blockchain technology to improve customer authentication and provide secure payment solutions.