Yes, tourism marketing can be an effective tool to lift up the standard of living of host population population. Tourism marketing can help to generate more revenue for the local economy, create jobs and promote local businesses. It can also help to increase the visibility of the destination and attract more visitors, which can in turn lead to more investment and better infrastructure. In addition, tourism marketing can also help to educate and raise awareness about the local culture and traditions, which can help to promote a better understanding of the host population.