1. Development of integrated tourism marketing plans: The commission’s higher strategies involve the development of comprehensive tourism marketing plans that include all aspects of a tourism product or destination. These plans are designed to help tourism operators to make the most of their marketing efforts and attract more visitors.
2. Promotion of the destination: The commission also promotes the destination through various activities such as advertising campaigns, public relations, and event management. This helps to create a positive image of the destination and encourages people to visit.
3. Leveraging online marketing channels: The commission also makes use of online marketing channels such as search engine optimization, social media marketing, and email marketing to reach out to potential customers. This helps to target specific customer segments and increase visibility.
4. Collaboration with stakeholders: The commission also works in collaboration with stakeholders such as travel agents, tour operators, and other tourism businesses to promote the destination. This helps to create a unified approach to tourism promotion and ensures that all parties are working together for the benefit of the destination.
5. Research and evaluation: The commission also carries out research and evaluation to assess the effectiveness of its marketing strategies. This helps to identify any areas that need improvement and ensure that the commission’s activities are providing the desired results.